March 11, 2008 - 5:31 p.m. - Austin, TX
There are a lot of panels to attend at SXSWi(nteractive). But there are none with Hollywood heavyweights manning the mic, except for this one: Quarterlife: A Wild Journey from Internet to TV. With so much to choose from, the mere presence of the uber writer, producer, and director, Marshall Herskovitz was enough to drag me through a few towers, elevators, half floors, and long hallways.
A long while ago, I had the pleasure of discussing Quarterlife with Mr. Herskovitz over lunch. Since then, I've watched the show unfold online and on television. I was interested to hear what he had to say about his experience on the web and how he managed this new business model. The panel was pretty anecdotal with Marshall confessing to having "a horror of writing rooms," and that he believed some day soon a web-based show (not Quarterlife) would pave the way for all to come. He believed in the content needing to be on all the sites, calling it "hyper syndication" and was open to learning about this new distribution channel.
The panel was populated by DIY filmmakers and technologists and when it was over, a long informal queue formed. Marshall patiently greeted and answered every eager question. If only other Hollywood makhers would follow suit and open up to emerging technologies and their legion so willingly...
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