Our friends helped organize the all day outdoor festival in Santa Monica for TOM's "Not Just Shoes Anymore" party. In case you haven't already heard (which I'm sure you have, if you're reading my blog, cause I know you're cool as all get out), TOM's is expanding their "one for one" business model and adding sunglasses to their inventory.
Same as with TOM's shoes, every sale will direclty help restore, improve, or repair vision for a person in need in a developing country. Partnered with the Seva Foundation,TOM's hopes to replicate the success its had with the shoes one sale at a time (over a million pairs have been donated worldwide).
If you're looking for a new pair of shades this summer, you'll look cool in these and feel good knowing you helped someone else have a chance for healthier vision. Now that's a sale to smile about.
