January 15th – February 25th
Reception: Saturday January 15th from 6-10pm
Edgar Varela Fine Arts (EVFA)
727 S. Spring Street, LA 90014
In 2008, Michael Grecco began his insightful and humorous portrait of the multi-billion dollar porn industry. His coffee-table book, Naked Ambition, was designed by Pentagram, and gave birth to a feature-length documentary, also directed by Michael. Naked Ambition has had numerous exhibitions of the photographs from the book, and garnered extraordinary positive reviews. In addition to the book and accompanying documentary, the project also includes the release of a CD of the original soundtrack music.
For over a quarter century, photographer Michael Grecco has been creating images and making impressions. From advertising to editorial, Grecco’s dynamic work is continually raising the photographic bar. Michael’s advertising clients have included NBC/Universal, GE, Pfizer, HBO, Kodak, ABC, IBM, and Yahoo! among others. His editorial client list is extensive as well as he regularly shoots for ESPN, Wired, Time, Entertainment Weekly, Esquire, Premier and MAXIM.
Mr. Grecco has been featured in Communication Arts, American Photography, Photo District News, Photo Insider, PHOTOgraphic, Studio Photography and Design and American Photo. In addition, books by Raygun magazine, Esquire and the cover shot for California 24/7, from the prestigious Day In The Life series have showcased his unique images.
Michael is a frequent speaker on the Canon Explorers of Light and the Hasselblad Masters nationwide lecture programs. He has appeared on the television news show Extra and is the photography expert for the KNBC News. His short list of awards includes multiple International Photography awards, numerous Photo Design awards, The AR 100, New York and Los Angeles Art Directors Clubs, The Maggie Awards and Creativity kudos. He was also recently elected National Vice President of the Advertising Photographers of America.
Michael is also a noted author, and has created a critically acclaimed and best selling book titled, “Lighting and the Dramatic Portrait: The Art of Celebrity and Editorial Photography.” Additionally, he is the creator and photographer of the highly rated coffee table book and film “Naked Ambition.” Michael Grecco works with an unrivaled technical ability and a rare sensitivity. Michael couples this technical savvy with a personally engaging style that draws out his subjects and their potential. Grecco is a photographer’s photographer, always ready with hard-earned advice and willing praise for others. The image he has created for himself is authentic, composed and always striking.
Edgar Varela Fine Arts is dedicated to exhibiting compelling work from exciting emerging and mid-career artists as well as advancing the conversation of the contemporary art world. EVFA gallery located at 727 S. Spring Street in the Gallery Row district of Downtown Los Angeles. The gallery space is open from Wednesday to Saturday from 12pm to 6pm and by appointment. For more information call 213-604-3634, e-mail at firstname.lastname@example.org or visit www.EdgarVarela.com