I know this video is old (in internet-time), but it reminded me of how there are some really ingenious ideas floating around out there to motivate people to move a bit more. Having spent nearly two years creating and analyzing health and fitness initiatives for America's youth (for a $4 billion health company), I'm wondering why creative ideas like this, aren't implemented all over the world?
I applaud Volkswagen, an automobile company, for supporting a program "dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better." For big smiles, check out The Fun Theory for more inspirational ways to make positive change, fun!
