SXSW Makes Same Swag Mistake... Again!

March 7, 2008 - 5:45 p.m. - Austin, TX

Almost exactly a year ago today, I was overcome by the sight of so many SXSW swag bags. Filled with nearly all junk and very little informational materials, I threw away everything but the canvas bags (great for supermarket visits). I suspect I am not the only one. Maybe collectively, we should demand that next year's materials/collateral be printed on recycled paper. Or maybe we don't need the bags at all. Looks like cNet News is thinking the same thing. What do you say?!