Kemistry Gallery is proud to present Geoff McFetridge’s first UK show.
Few people better exemplify the lack of boundaries in today's design world than Geoff - McFetridge is a truely multi-disiplinary designer, ‘an all-around visual auteur’...
Understatement is central to the impact of his work, inviting participation. It gets through the filters by offering the viewer an opportunity to play with a puzzle for a moment, a puzzle that doesn't have one simple answer. Often imitated, but never equaled, Geoff’s work spans storyboard sketches, freaky comic-style illustrations with idiosyncratic philosophic taglines and hand drawn typography.
‘He is part of a new generation of designers who are eager to leap the old divides between image and product, design and art, the flat page and the moving image.’
Paul Warwick Thompson Director, Smithsonian's Cooper-Hewitt National Design Museum
Appointed Art Director of Grand Royal, the seminal Beastie Boys magazine at the age of 24, his career has continued steadily onwards and upwards ever since. On leaving Grand Royal in 1996 he established his own company, Champion Graphics, and is also a founding member of ‘The Directors Bureau’ alongside Mike Mills, Sofia Coppola and Shynola. McFetridge is a truely multi-disiplinary designer ‘an all-around visual auteur’. Recent projects are as diverse as packaging design for Gasbook 9, textiles for Marc Jacobs, sneaker design for Nike, stickers for the Dazed / Greenpeace campaign, a plethora of music videos and wallpaper design for French furniture company Ligne Roset.
