i'm a sucker for delivery. tivo, netflix, shrink wrapped magazines, unopened videogames waiting for review and delivery of anything my heart desires gives me little reason to leave my apartment for the weekend. fresh air? it's new york city for god's sake. open the window and there's a layer of soot on your windowsill in 15 minutes. sitting in my apartment with filters running is probably fresher than what's out there. but hey, i can understand your point. have i ever told you how lazy i am on weekends? have you ever stayed in your pajamas for 48 hours straight? downright heavenly.
when the now defunct kozmo launched, i immediately took full advantage of it. in my then santa monica bungalow, i ordered ice cream, a deli sandwich and a magazine. it took my delivery boy about 45 minutes. enough time to melt my ice cream. no wonder the company went belly up. they should've stuck to new york city only. in a city where the car is still the main mode of transportation, timely delivery is sketchy at best. somehow kozmo miraculously raised $280 million in venture capital. where the fuck did it go? david said his friend worked for them and gave him hundreds of dollars worth of kozmo coupons to use at anytime. kozmo basically fed lazy friends with hook ups until they closed doors. genius!
than there was homegrocer.com. it was my first foray in ordering groceries online. absolutely brilliant. loved it. but i loved whole foods more. i used the service less than a dozen times. in southern california, with the farmer’s market around the corner, it’s hard to shop for fruits and vegetables on the internet. i think they still exist, but not in new york.
fresh direct makes life simpler. they're a grocery delivery service too. and a fairly decent one. they even deliver until 11:30 pm. that's what i call civilized service! i still buy my meat at whole foods (organic baby, non hormonal nothing) but everything else they offer is pretty top quality. aside from a few broken eggs and fruit spoiling sometimes too quickly, i've never had a problem with them (customer service credited me for the broken eggs when i emailed a complaint).
i placed my first order on june 5, 2003; the same week delivery was made available in my neighborhood. i have since ordered from them 24 more times. on friday, april 2, i received a voicemail on my cell phone. it was fresh direct, notifying me that their big warehouse refrigeration system had shut down. so they were sorry they wouldn't be able to make my scheduled saturday delivery. no worries. i got home and received an email notice too. cool! i rescheduled for sunday without a hitch. so today i got this email from them:
We are grateful for your recent understanding regarding cancelled orders last Saturday, April 3.
As a token of our appreciation, we hope you'll enjoy a complimentary Three-Cheese Lasagna with Bolognese Sauce (one of our chef's favorite dishes). The lasagna will be automatically put in your next order, if you order within the next three weeks.
We thank you for being a FreshDirect customer and appreciate your continued patronage. If you have any questions, please call us toll-free at 1-866-279-2451.
nice touch. i love me good customer service. it's so rare these days. but then i wondered. why are they sending me a lasagna with meat? what if i were vegetarian? hani, my sister suggested that they went through my orders and knew that we were carnivores. i'm not complaining. free lasagna is free lasagna. i wonder how it'll taste. so hey, just want to say, keep up the good work fresh direct and i’ll keep supporting.